This means that email marketers have more control over how a plain text email will appear, mainly because less things can go wrong. the. Our 2018 Global Email Benchmark Report shows that the number of emails being sent per month is dropping, so if you do decide you have something worth emailing your customers a second time about, be sure it’s providing value! Try using a first name as your friendly from to see if your recipients open your emails more. While it can be easy to over-personalize (and risk being misleading), testing your from name is also a good opportunity to be clear. With A/B split testing you have a great result booster at your disposal.

How NOT to Write Your Email Subject Line for E-Commerce. Instead simply end your email with the last piece of content and how your subscribers react. There will be times when plain text emails aren’t appropriate, such as for fashion related businesses advertising clothes. To avoid distracting from the content of your email, place the links in your footer. But marketers often get stuck or run out of fresh ideas for email split testing, making it repetitive.

Within this there might still be room to play around with slightly different colors for different design elements. Below is a list with 150+ ideas for A/B email split tests to try. Finally, make sure you reference our A/B testing essentials guide for an additional helping hand and other best practice tips to ensure you are making the most of your email testing strategy! Adding one or two emojis to your email subject line can help your email stand out in people’s crowded inboxes. Obviously your subject line should be based on what the email itself is about, but that doesn’t mean you can’t test different approaches. Do you simply say ‘kind regards’ or ‘thank you’? Ready to get testing? Here’s a list of email testing ideas for you to try in your future email campaigns: Chances are that you’re either sending your email out the same regular time or are sending it out whenever you’ve got it ready. – Do this: Email split testing results. SendGrid uses cookies to enhance your experience. Move the email header and navigation down below your primary text/imagery and call to action. "From" name and sender address. The point of this list is to give you some new testing ideas. Personalization is always going to be an important factor for a successful email marketing campaign, and it’s a great element to test. Personalized emails have been shown to be generally more effective than unpersonalized ones. But you can also include your CTA in the email’s subject line. If you have something good to share, a follow-up email could be a solid way to drive your KPIs, but you’ll just want to make sure the pros outweigh the cons. Conversely, sending only one email a month, or even less frequently, might not be enough to keep your list engaged. The good news is that by reading this article that issue is easily overcome.