If you’re one of those brands that sells more than one type of clothing item, then you may want to consider putting together your own style guide for consumers to refer to. Most fashion companies create style guides in the form of blogs and online catalogs to market their products, give consumers ideas on how they may use their clothing items or how these may be incorporated into their current wardrobe. By the middle of this century, this will have … In the 1920s, Chanel couture popularized “flat-chested” creations that center on clothing styles that oppose the typical hour-glass figures of the 19th century fashion. Affiliate marketing companies like RewardStyle, SkimLinks and LinkShare are monopolizing the paid influencer marketing field, but Fashion PR professionals are still working 24/7 to engage these contacts from the other side of the business (unpaid) and it is critical that the two sides work together for the best possible results. You may also see marketing presentations. To reach a wider audience, Gap also promoted the deal on Foursquare. Here’s a list of the 10 best fashion social media campaigns proven by their successful results. And because they possess the power to ‘influence’ others, companies pay them to advertise their products and services. This marketing strategy appeals to customers with medium-high income, and would rather spend their money on a reasonable pair of runway-inspired footwear. EVERY T-SHIRT MAKES A DIFFERENCE. Awesome article Alison! Facebook has become a powerful platform for fashion designers. Running your marketing campaign on these platforms will make your campaign more visual and interactive. In a study by the Word of Mouth Marketing Association, PR & Communications professionals are the ones in charge of Influencer marketing when it comes to most brands in the fashion, luxury and beauty industries. Eliminate inefficiencies, maximize the availability of your assets and reduce time-to-market. But in 2012, the brand hoped to break market barriers by sponsoring world-class athletes for their fashion marketing campaign.

I was wondering, what are the best basis to use when choosing which influencers to work with? Setting a goal means that you will have something to reflect on. hbspt.cta._relativeUrls=true;hbspt.cta.load(2235233, '535443ee-8f98-42d9-93c6-b62148fd22e0', {}); Tom Jager is a professional blogger. In our last annual influencer marketing report nearly 50% of our participants who work in the fashion & retail industry said that measurement was their biggest challenge when working with influencers. Just at the start of this month, Jeffree Star and Shane Dawson accumulated $54M in MIV for their campaign collaboration which was built up and promoted on both of their channels and platforms. Hopefully, by the end of this list of fashion marketing examples, you’ll be able to create a marketing plan tailored to your target audience based on what the experts in the fashion business are currently doing. The thing is, your website should be so interactive and personalized that your customers would willingly give up their time to browse through your interesting content and products. In this fashion marketing campaign, users were given the chance to send virtual kisses to loved ones online. To make your fashion marketing campaign personal, invite bloggers and influencers to try your products, sit in the first row of your fashion shows or, better yet, advocate your new product. Launched in 1999, Dior’s J’Adore is a symbol of absolute, sophisticated and glamorous femininity; however, it continually places behind in terms of market share. Originating from Sweden, H&M offers fashion and quality at the best prices. Tom has written numerous articles/online journals. Qualifio is the leading platform for interactive marketing and data collection. Yeezy Boost, the famous collaboration of the brand Adidas and singer-rapper Kanye West, is a world-famous shoe that caught the fashion industry by storm. By now, we’re all relatively familiar with brands and their multi-channel campaigns, but Nasty Gal’s founder, Sophia Amoruso, took this strategy to a whole new level. It has a large community of creators who create personal and work-related content to share their experiences with the rest of the world. “Delivering engagement across digital and social channels, the content rich campaign acted as the launch of a two-year communications platform and a true testament to the popular cross-cultural reach of one of Britain’s favourite brands.”, – Odd London, independent creative agency. “We’ve always been early adopters of digital innovation”, —Lisa Pomerantz, SVP Global Communications & Marketing at MK. . With that being said, it would only make sense to seek inspiration from previous campaign examples to develop your own. Social media influencers are in every possible social network these days, from Instagram to Twitter, and Facebook to Snapchat. 138+ Fashion Templates - Word | Excel | PSD | Google Docs | PowerPoint | InDesign | Apple (MAC) Pages | HTML5 | WordPress | Publisher | Illustrator | Apple Numbers | Apple Keynote | Google slides -, How to Create an Executive Summary of a Marketing Plan. Seeing the successes of their Instagram #JetSetSelma campaign, Michael Kors immediately launched a followup Facebook campaign. It helps if you already have a Facebook Page with an engaged audience.

In 2013, Nike designed a. that allows customers to customize their runners according to their Instagram photos.

Or is it to increase your social media following on the whole?

Although the campaign only lasted a week, it was effective enough to force participants to act as quickly as possible. This helped a lot ( : Sign up for our newsletter and receive expert marketing tips to make you a better marketer! Sign up with your email address to receive news and updates. Push PR is a London-based independent communications agency that specialises in luxury fashion, beauty, jewellery, lifestyle, fitness and health. “to reach [consumers] in ways that are part of their everyday so that it becomes like a conversation.”, Twitter/Youtube/Instagram/Tumblr/Facebook/Google+, 38 million YouTube views for clips posted during the World Cup (Most viewed sports brand on YouTube), 5.8 million increase in followers across all major social media platforms, 2.98 million or 603% growth of @brazuca Twitter handle in the tournament period, 2.1 million #allin hashtag mentions on Twitter, 14 million Brazuca footballs sold worldwide, Together, Burberry and Google launched a website. With the increased usage of augmented reality apps, another idea for your fashion campaign would be to create an online fitting room. Because this is one of the most successful campaigns of the year and (for sure) one of the most profitable. Request a Demo, Stay in the loop of all the latest in fashion, luxury and beauty with our newsletter.