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/Parent 2 0 R %%EOF 0000234345 00000 n 108 33 Sporting leagues in India and across the world have invited valuable support and presence of corporate sector. 21 0 obj Sport marketing is critical to re-branding Egypt as the new mecca for squash and other youth sports. Good examples of sustainable sports products are outdoor jackets or sports shoes made from recycled plastic.

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(P. 24) – there are four critical processes that function together in the promotion of moral action in sporting situations: compassion, fairness, sports[man]ship, and integrity. <<

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This report has led market researchers to invest time in creating adverts with women sports as their main …

internal goals of sport and a play spirit; only this conjunction will allow ethical behavior to be chosen when it conflicts with success strategy." << /ProcSet [/PDF /Text] 0000007405 00000 n

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0000239644 00000 n 0000001641 00000 n 5 0 obj Sports marketing is therefore increasingly about giving customers the feeling that they are doing something good. ��`����M��セ��7/�ab�y����Ɗ�v������A4`�z"TY��v�~�\�Z�ߛ������M��綉"��I٭�]�K�N(�2��r�۽.&x�����^d˓ �����ۭ�2m1R��a4�g�e���2��6벪pN"�B���J0��aR�n Women In Sports.

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Continue reading to learn about the current sports marketing trends driving industry growth. Sports marketing is carried out on a variety of platforms, including billboards, boards inside the stadium, television advertising, print media advertising and social media advertising.

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/Length 389 1�XI�4�s�ec��;�i��j���D���0� It has been reported that 84% of casual sports fans find women’s sport more motivational, inspirational and progressive. >> /Filter [/FlateDecode ]

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Yet, sports marketing as an independent industry in Egypt is still in its infancy (Alafandi & Séguin, 2008).

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for marketing and creating branding opportunities for corporates investing in Sports, but also creating value for fans across the country. Sporting leagues have not only . << xڽX͎�6��;��+E�(J* This form of marketing allows marketers to leverage the popularity and the attention of sports in order to promote a brand or product.

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Sport marketing, especially sponsorship is of great importance since it is a part of a promotional mix that supports the interest of the company by … 0000006529 00000 n >>