With that in mind, we asked Matt Hodson, associate commissioner for public relations at the Western Collegiate Hockey Association (disclaimer, WCHA is a Stretch client! Our first contender is not promoting a specific team, club or sport but being active in … All rights reserved. They came up with a line of graphics using the tagline: ‘You already have the best seat in the house. Adidas does killer collaborations. Another campaign that was launched this year centered around live streaming specifically—which the WCHA has been doing for the past five years—but played to individual team spirit. Sports marketing refers to promoting goodsand services through the use of sporting events and the endorsement of athletes and sports teams.

Stream your team.’, “Using this line of graphics, we did geotargeted campaigns on Facebook for segmented fans in each of our 10 markets, and Twitter and Instagram ads as well.

Hodson then took the last line—“We are the WCHA”—and turned it into a hashtag for social media. You’ll find a few of his insider tips below. The WCHA is working hard to make a new name for itself because it’s undergone something of a transformation recently. Privacy policy, leagues with multiple teams under their umbrella, Read more about the most important live streaming metrics you should track. Sports marketing is about promoting sports in general and promoting other products through sports. Sports marketing is therefore increasingly about giving customers the feeling that they are doing something good. But we’ve seen some pretty clever ideas brought to life by some of our own clients that we think are worth sharing. It can be tough for a marketer to do his or her job in an industry that has so much riding on something totally out of their control—wins and losses.

We hope so. The 2013-2014 season began with only four of the WCHA’s original teams and a group of new ones; today it includes 10 men’s college teams and seven women’s teams. ), Hodson’s philosophy is this: If you’re doing it right, marketing amplifies the good feelings that come from a win, and makes things more palatable when there’s a loss. (Read more about the most important live streaming metrics you should track. Good examples of sustainable sports products are outdoor jackets or sports shoes made from recycled plastic. One trick that sports marketers can use to attract more customers is creating engaging contentwith the help of celebrity sports figures. ), if he’d be willing to give us some sports marketing examples used by his own league (which offers pay-per-view live streaming) as inspiration. By then, he says, all the league’s teams will have played a nice sample size of games—a full month’s worth. “At the end of every game we tweet out a final score and a link to a recap online,” Hodson explains. #ThisGirlCan. College Sports Marketing Examples & Tips (From An Insider) We’ve occasionally talked about marketing as a way to increase viewership for your live stream, but for those of you who make a living doing college sports marketing, you know there’s a lot more to promoting your team than crafting a live stream strategy. The hashtag serves two major purposes: to bind together groups of fans who support different schools within the league, and to help with the league’s rebranding efforts. Inspired by these college sports marketing ideas? He’s been using the hashtag to run a “fan of the week” contest, where fans are encouraged to submit pictures of themselves watching a game from wherever they happen to be, whether it’s at home on the couch with their buddies or live at the event. We are the WCHA.” When mixed with game highlights, the tagline was pretty powerful. Hodson, who handles all marketing and communications for both the men’s and women’s league, says his strategy for successful marketing focuses on two things: A couple of years ago the WCHA ran a public service announcement for the league featuring a tagline of “We are yesterday’s heroes, today’s champions, tomorrow’s legends.

© 2020 PrestoSports. “Hopefully that goodwill you’ve put in the bank helps get people even more excited about what’s to come.”.

More than half of fans follo… Once the most recognizable name in college hockey, it had to rebrand a few years ago after some of its flagship schools left to join the Big 10 conference or the new National Collegiate Hockey Conference (NCHC).