he was 34. [8], On May 31, 2011, Jonas Bevacqua was found dead of natural causes, aged 33. Pelle Pelle was launched in 1978 and started as a leather outerwear company. LAGUNA BEACH – Jonas Bevacqua, co-founder and creative director of the Irvine-based clothing company LRG, was found dead in his home on Bern … i swear, 95% of kids have long boards now.. i dont agree at all, your saying lrg is a sell-out, yet you buy your clothes from department stores, lrg is not a sell out company at all, they just happened to become a big company because they make really nice, good looking, quality stuff, with a signature look. Although we do not pre-screen comments, we reserve the right at all times to remove any information or materials that are unlawful, threatening, abusive, libelous, defamatory, obscene, vulgar, pornographic, profane, indecent or otherwise objectionable to us, and to disclose any information necessary to satisfy the law, regulation, or government request. G  od But why is there a sudden lack of interest for the brand? and tablecloths, im sitting with some girls who are knowledgable about style, and they agree, i like lrg they make dope plain and simple tees.

[6] LRG (otherwise known as Lifted Research Group) is a clothing company designed to overthrow the masses by their influence.The LRG slogan is simple: "underground inventive, overground effective".At LRG, they focus on the ones that are trying to pay their rent with their passions.

While there have been a slew of dope clothing lines that have captivated the hip-hop audience, there are a few that have truly define the hip-hop aesthetic. LRG -- or Lifted Research Group -- is an apparel and accessories company founded in Irvine, California by Robert Wright and the late Jonas Bevacqua.

Entrepreneur magazine ranked the company at #5 on its 2007 Hot 500 list of fastest-growing companies. Irvine-based LRG, short for Lifted Research Group, both supports and is supported by musicians, artists and athletes who wear the label's clothing. The Irvine-based LRG, Lifted Research Group, describes itself as the creative lifestyle clothing company. They started out with some sketches and ideas working out of Bevacqua’s bedroom as he learned how to design and get clothes made.

Who doesn't? Bevacqua moved back in with his parents in Laguna Beach to start LRG.

For fashion heads, stepping out into the world after popping a few tags is one of the most exhilarating feelings you'll ever feel, and the experience is as much about the process as it is the result. Get lifted with the latest additions to our sale shirts. Or, contact our editors by emailing [email protected] Back about four years ago when I was in middle, mine didn't, it was just broken down into groups. Jonas Bevacqua, the co-founder of popular clothing brand Lifted Research Group (aka L-R-G), has reportedly passed away. An extensive record collection lines the office of Jonas Bevacqua, cofounder of the Irvine-based LRG, Lifted Research Group. Get lifted with our latest collection of apparel and accessories. Bevacqua was found dead in his Laguna Beach home. Corporate America took notice and introduced clothing lines catering to the tastes of rap fans while getting the most popular figures in the culture to sport them, thus giving the brand credibility. LRG produces clothing and accessories, …

Preezy Brown. His parents helped him get a computer for work. Vibe.com is an affiliate site of Billboard, a subsidiary of Prometheus Global Media, LLC. Ya totally girlfriend! All rights reserved. Orange County sheriff's officials said his body was found in …

Isn't that the purpose of starting a business?

This is an example of a Luxurie by LRG shirt seen on DrJays.com.

I finished watching one of your interviews on Karmaloop and I was impressed with your thought process on business and your integrity to the brand. [7] It was equipped with the same technical features as the Sidekick III and sported a green-on-green theme that made liberal use of L-R-G's logo. The clothing and lifestyle company he co-founded has a young staff.

Bevacqua, 34, was found dead in his Laguna Beach home. We put together this game plan.

This is an example of LRG jeans seen on Karmaloop.com. He began covering MMA with a 2011 story on future UFC superstar Ronda Rousey, which was awarded second place for Best Story in the California Newspaper Publishers Association's Better Newspapers Contest. “I didn’t feel there was a clothing company to bridge the gap among all these different things that we were into – that spoke for that melting pot of what was going on. Those sentiments were shared among online followers as news spread of Bevacqua’s death.

Newschoolers has affiliate partnerships so we may receive compensation for some links to products and services. Stories and posts contributed by the BallerStatus staff and editors. ), Haha. [2] Wright brought extensive experience in the streetwear industry to LRG, having worked with such companies as Quiksilver, O'Neill, and Katin during an eight-year span. The main reason was that we felt the need for quality and authentic hip-hop, urban and streetwear in European Union. Twitter timelines have been flooded with shocked reactions to the news, since new began spreading early Tuesday (May 31).

LRG, Creating Fabrics for a Better tomorrow. So, I found some place local to us in Santa Ana,” Bevacqua said. This isn't LRG changing, this is you growing up. In 2017, Marilyn was one of 30 journalists around the United States invited to a housing workshop at the Nieman Foundation for Journalism at Harvard University. my best man….” Ben wrote (@BenBaller). It looks like you are using an ad blocker. Update (11:40 pm PST): So, longtime friend Ben Baller revealed further details regarding Jonas’ death, via his blog (IFandCo.com).

Many consider the brand one of the original pioneers of the streetwear, lifestyle brands of today.

“There is a hole in our hearts that will never be filled. by Their goal was to create clothing for skateboarders and hip-hoppers. Register to become a member today! A robot, an image of a headless woman lying down in a high-heel shoe and an extensive record collection are some of the other inspirations the creative executive has his office.

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For everyone who is saying "I don't care about clothes, clothes are gay, etc."

Here are 25 clothing lines that placed their stamp on hip-hop. The company became profitable by 2002, and made its first $1 million in 2000.

The brand was also the first brand to launch the designer baggy pants. Think of LRG as a support group for the independent and underground culture.

“A true fashion pioneer,” wrote an admirer on Twitter. 8 25 … If you see a sick as jacket and you buy it, you are contributing to trends. The label launched in the United States and Canada in fall 2006. Before that, he was with the Glendale News-Press and Times Community News as a sportswriter, sports editor, news editor and managing editor.

Some of the messages LRG delivered over the years include: Make Jeans, Not War; Underground Inventive, Overground Effective; Equipment For Life’s Journey; The Underachievers. Where do u think 10 Deep & Crooks & Castles are going to be in 5 years. Having the latest fashions and being on trend has been an important part of urban culture and the power of branding is continuously wielded by an innumerable amount of companies, with their products becoming the uniform of the young and flashy. This capital was used to finance an initial product run that sold out during their first day at the Action Sports Retailer Expo in San Diego, California.

Ben did not elaborate on speculation about how he died, writing: “F*** what the coroners office will say, I know what happened and I know he died peacefully.”. I didn’t know about you, ain’t gonna lie, but thanks for the hot threads you help put out. In my school it's always been; n00bs: gap/wal-mart This is an example of an LRG shirt seen on Karmaloop.com. The company is also involved in the promotion of underground recording artists and sponsors a skateboarding team. FILA Debuts MindBlower Apparel Collection. “everything in my life is canceled for a little while…..”. They received some investor funding from Charlie Moothart and Ronnie Ghenender and LRG was born. Being from Cali I see brands come and go everyday and I know LRG is next to go.

The official Karmaloop Twitter account (@KarmaLoop) released this statement: “Our thoughts & prayers go out to the loved ones of Jonas, co-founder of LRG.

In the past decade, she's reported on and edited a wide variety of breaking news, business and real estate stories that have appeared in newspapers throughout the country. That is why I wear plain shirts and band tees. From left, Jeremy "Milhouse" Po, Christopher Defarkas and Jonas Bevacqua of the Irvine-based LRG, Lifted Research Group in Bevacqua's office. The “Lifted” in Lifted Research Group, for example, can reference an elevated state of mind.

I hated the Famous phase two years ago. but we still have phases.. last year everyone had to get ipod touches... there is nobody in my school who doesnt have one.. this year.. longboard. So you think a company has sold out by making money? I guess I was once there but now realize how much one brand can evolve over time into the complete opposite of what you though you rep.

It's a testament to the buying power of urban America. Hip-Hop and clothing have always had a close relationship with each other, serving for countless trends and crazes in the culture and translating to millions of dollars for various high-end brands. While there have been a slew of dope clothing lines that have captivated the hip-hop audience, there are a few that have truly define the hip-hop aesthetic. While there have been a slew of dope clothing lines that have captivated the hip-hop audience, there are a few that have truly define the hip-hop aesthetic.