This means that email marketers have more control over how a plain text email will appear, mainly because less things can go wrong. the. Our 2018 Global Email Benchmark Report shows that the number of emails being sent per month is dropping, so if you do decide you have something worth emailing your customers a second time about, be sure it’s providing value! Try using a first name as your friendly from to see if your recipients open your emails more. While it can be easy to over-personalize (and risk being misleading), testing your from name is also a good opportunity to be clear. With A/B split testing you have a great result booster at your disposal.
How NOT to Write Your Email Subject Line for E-Commerce. Instead simply end your email with the last piece of content and how your subscribers react. There will be times when plain text emails aren’t appropriate, such as for fashion related businesses advertising clothes. To avoid distracting from the content of your email, place the links in your footer. But marketers often get stuck or run out of fresh ideas for email split testing, making it repetitive.