Hydrox representatives posted on Facebook about their suspicions that Mondelez International, the parent company of Oreo, has been systematically hiding Hydrox cookies on grocery store shelves to keep customers from buying them. The company even considered pulling out the brand out of China, but before doing so that they thought of conducting a research about why the Chinese consumers did not like Oreo.

Certainly the legacy of the Sunshine Biscuits factories didn’t lose its luster quite so quickly, and Jacob Loose died a rich man. Now is the time.”. For more great stories, head to INSIDER's homepage. That’s not to say that Hydrox didn’t have natural advantages. In the 1870s, a Kansas man named Jacob Loose got his start in building out a food empire. On Monday, Hyrdox took to Facebook to announce a complaint filed with Federal Trade Commission alleging that Oreo's been engaged in some pretty nefarious stuff, according to a report by Gizmodo. Hydrox cookies, which are four years older than Oreo cookies, calls its product "the original sandwich cookie." Their, as of 2015 is "The original sandwich cookie is back, don't eat a knock off!". The decision to reformulate the Oreos according to the Chinese taste was a significant decision. Kraft concluded from the research that Chinese found the cookie a little bit too sweet and a little bit too bitter and this is where the turnaround strategy of Kraft was focused. The feud between Hydrox and Oreo has been ongoing as long as the cookies have existed — for over a century. than Oreo are what led Hydrox cookies to be discontinued in the '90s in the first place. The pictures in Hydrox's Facebook post show Oreo cookies obscuring the view of its competitor's in grocery stores "across the US," although the images could have been manipulated. But by 1902, as Loose-Wiles was getting its footing, he had divested from the company entirely—that company, later known as Nabisco, would become Loose’s largest competitor. The world needs to know that we were first and, frankly, we’re the better cookie.”. A leading-edge research firm focused on digital transformation.

Looking for smart ways to get more from life? This reply was modified 1 month, 2 weeks ago by Joan Simpson. A few years after the launch of Sunshine Biscuits, the company came up with the biscuit sandwich it called Hydrox in 1908—four years before the Oreo. This focus, and our commitment to operating with integrity, has made Oreos America's favorite cookie," said Kimberly Fontes, a Mondelez spokesperson.

Currently owned by Kraft Foods Inc., Oreo is one of the company’s dozen billion dollar brands. An early Hydrox cookie design. Hydrox. | Support us on Patreon | Share your ideas! Account active PR requests unrelated to this project will be ignored. Faced with stagnation in the domestic market, Kraft Foods moved it into emerging markets where it made some mistakes, learned from them changed its strategy and ultimately triumphed in winning over customers. ( Log Out / 

AP Images ( Log Out /  Recognizing the wafers were very popular amongst the Chinese, the team introduced chocolate covered wafer sticks. on Facebook about their suspicions that Mondelez International, the parent company of Oreo, has been systematically hiding Hydrox cookies on grocery store shelves to keep customers from buying them.

Papers filed today in the Massachusetts courts prove that Hydrox is finally stepping up to the cookie plate, as it were, as they plan to sure the Oreo Cookie company for copyright infringement and design theft. Subscribe to Grocery Dive to get the must-read news & insights in your inbox. China is currently its No.2 market. Despite Hydrox's 40% growth last year and the brand's decision to reformulate the product so it's free of artificial colors, flavors and GMOs, the brand is still struggling in Mondelez's dust. Perhaps the bigger question at play here, however, is whether or not this kind of sabotage is possible. Oreo parent company Mondelez International is allegedly trying to starve Hydrox out the market by blocking the lesser-known chocolate cookies out of view on grocery store shelves.

"The OREO brand is an iconic one, with a proud and rich history of delivering great tasting products and exciting innovations to our consumers for more than a century. 4 ($260.8 million) and No. Adjusting for local preferences isn’t a matter of just removing one ingredient said Andrade. Like what you see here? Ernie Smith is the editor of Tedium, and an active internet snarker. Between his many internet side projects, he finds time to hang out with his wife Cat, who's funnier than he is. recent contest to decide a new cookie flavor, Opening up a dry-goods business in Chetopa, Kansas, he bought a biscuit and candy company in 1882, pondering the architecture of the Oreo in a 1986 article, The change was symbolic from a cultural standpoint, lingering arguments about brand authenticity, they have a spot in the grocery store again. Change ), You are commenting using your Twitter account. Follow

And even if they’ll always be the second banana compared to Oreo, they have a spot in the grocery store again. “No, we don't have a Jewish president yet, but something almost equally astounding has transpired, a telltale sign that Jews have finally made it,” Rabbi Joshua Hammerman wrote of the news in a 1998 New York Times Magazine article. The grocer is on track to operate 87% of its locations under the Winn-Dixie banner when its store sales are complete. Long story short, it was a weird name for a cookie. Oreo, long a delightful staple of any cookie-laden diet, is being accused of some deceitful business practices by a century-old competitor. The implications of massive drama in the cookie world are huge, if true. Post was not sent - check your email addresses! But Hydrox, once a hit in its own right, couldn’t compete with the larger brand’s more effective marketing. As a result of which the size of the packets was reduced so as to suit the buying habits of consumers. Hydrox's accusation is the latest chapter of a longstanding feud between the look-alike sandwich cookies. Tonight’s Tedium makes the case for Hydrox. ( Log Out / 

| Privacy Policy | Advertise With Us | RSS feed. This was helped partly by the acquisition of Cadbury in 2009. The post announced that Hydrox had filed an official complaint with the Federal Trade Commission (FTC). Charles says that Hydrox is prepared to sue Oreo for $4.5 million, which is equivalent to only one year’s grosses of Oreo’s cookie empire. Today, this same location of Ninth Avenue is known as “Oreo Way.” The name Oreo was first trademarked on March 14, 1912. I’ve had the Hydrox brand before,my husband is hooked on Oreo’s,he want’s the real thing not double stuff. The free newsletter covering the top industry headlines.

Manufacturing, marketing, distribution and packaging were properly aligned as per the market requirements. Like the sunlight that glimmered through its factories, the name was intended to speak to a basic purity of product. Target’s brand of Oreo’s are very good also their brand of chocolate chip cookie is better than Chip’s ahoy. The firms should be able to adjust to the local tastes. Subscriber It was launched that time as an imitation of the Hydrox cookie manufactured by Sunshine Company, introduced in 1908. At this point of time, global CEO Irene Rosenfeld decided to adopt localization strategy similar to the one used in China. One problem: Kraft offered Chinese consumers the same type of Oreos that it sold in the U.S. Kraft believed that what was good for the U.S. was good for the world. ( Log Out /  Oreo had been an iconic product in US having been in the country for over 100 years.

This put Hydrox at a big disadvantage. (via Google Books). “The Hydrox’s ornamental pattern is at once cruder and more delicate than the Oreo’s; the ridges around the edge are longer and deeper, but the center comprises stamped-out flowers, a design more intricate than the Oreo pattern,” he stated. And sign up for our newsletter—it'll make your inbox a little better every Tuesday and Thursday. since.

Kraft also observed that the Chinese consumers were value conscious and considered the Oreo packets to be expensive. The problem, when it comes down to it, may have been the name. This hands-off approach could be part of the problem as well, as it's possible that the less-than-desirable placement of Hydrox cookies could be the result of grocery employee mishandling.