Sales people move from one place to other, this promotes travel and tourism industry. In advertising there is only one way communication i. e., communication from seller only, but two way communication is always more effective as in two way communication the customer gets chance to clarify his or her queries. vii. Personal selling offers attractive career with job satisfaction and security. Publicity is not paid for by the organisation.
(vii) Very Effective to Introduce New Product: Personal selling is very effective to introduce a new product as salesman can explain the merits, show the demonstration and clarify the doubts of customers. He must perform his duties sincerely. Some experts have stated that the public relations are an extension of publicity. The Promotion Mix is the integration of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. It is not a paid form of mass communication that involves getting favourable response of buyers by placing commercially significant news in mass media. However, several indirect costs are involved in publicity. This bottles can be used for Steering Water, Plastic Jars for Bourn vita, Maltova, etc.
Often referred to as the marketing mix, the four Ps are constrained by internal and external factors in the overall business environment, and they interact significantly with one another.
The companies can use the following tools to improve their relations with public: Sometimes companies get involved in such kind of activities or make such policies so that they get some positive coverage in news.
It is more flexible way of market communication. for example, in advertisement of Band Aid, Detergent Bar, Fevistick, etc. When a company makes decisions regarding place, they are trying to determine where they should sell a product and how to deliver the product to the market. It is the traditional form of public relations. It involves non-routine selling efforts.
etc. The promotional mix includes which of the following? These publics may be customers, stockholders, employees, unions, environmentalists, the government, people of local community, or some other groups in society.
Large Corporates such as Dabur, L&T, Tata Consultancy, Bharti Enterprises, Services, Unitech and PSU’s such as Indian Oil, GAIL, and NTPC have joined hands with Government to clean up their surroundings, build toilets and support the swachh Bharat Mission.
Marketers must link the price to the product's real and perceived value, but they also must consider supply costs, seasonal discounts, and competitors' prices. The Promotional Mix includes: (1) advertising; (2) public relations; (3) sales promotions; (4) personal selling; and (5) social media. 2. vii. iii. Copyright 10. The advertisement only informs the customers, the final choice of buying or not, lies with the customers only. product price place promotion.
Plagiarism Prevention 4. By maintaining public relations, companies create goodwill.
Each media have its own advantages and disadvantages.
v. It consists of short-term incentives, schemes, or plans offered to buyers, salesmen, and/ or dealers. Generally the free gift is related to product but it is not necessary for example, Mug free with Bourn vita, Shaker free with Coffee, Toothbrush free with Toothpaste, etc. Advertising 2. It refers to participation of consumers in competitive events organised by the firm and winners are given some reward for example, Camlin Company organizes painting competition, Bourn vita quiz contest and some companies organise contest of writing slogans and best slogan is awarded prize. The several tools that facilitate the promotion objective of a firm are collectively known as the Promotion Mix. Sales Promotion 4. (iii) A salesman must be a man of sound character, loyal and dependable.
v. It is an ability of salesmen to persuade or influence buyers. The salesman must have full technical knowledge about the product. Main characteristic of publicity are as under: i.
It is suitable for sale of complex products where buyer wants to interact with the manufacturer. Identifiable entity/sponsor-company or person gives advertising.
C)A channel of distribution does not have to include any itermediaries. are circulated to various parties to improve and maintain public image of the company. Characteristics of advertising are as follow: i. Adverting is non-personal or mass communication. Use of sales promotion tool may affect the image of product as buyer feel that product is of low quality that is why firm is offering incentives.
It involves a number of interactions, such as contacting, inviting, informing, clarifying, responding, interpreting, dealing, transacting, and so forth.
Some authors have considered more elements, too.
(v) Advertisement Costs are passed on to the Customers in the Form of Higher Price: The most serious objection to advertisement is that it increases the price of product because the firms spend a huge amount on advertisement and these expenses are added to cost and consumer has to pay a higher price for the product or service. Basic purpose is to promote products or increase sales. These are the four Ps: the product (the good or service); the price (what the consumer pays); the place (the location where a product is marketed); and promotion (the advertising).  It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them.
Sometimes customers have many doubts regarding the use of product, these doubts can be clarified only when there is two way communication. It has been identified as a subset of the marketing mix.
The concept of the four Ps has been around since the 1950s; as the marketing industry has evolved, the concepts of people, process, and physical evidence have become important components of marketing a product, too. Cool. With increase in production the companies can get the economies of scale which reduces the cost of production and thus the increase in cost due to expenses on advertisements gets compensated. Personal selling brings following positive effects for society. iii. The discounts induce the customers to buy and to buy more.
Specifically, where a product appears on a company's web page or social media, as well as which types of search functions trigger corresponding, targeted ads for the product.
To build an image of the organisation. Before publishing your articles on this site, please read the following pages: 1. Your business' promotional mix is the collection of tools you use that explicitly promote your business, products, or services. It might include the different promotional medium, such … A good salesman must have presence of mind and good common sense. For example, a company’s name may be covered in news for reservation of jobs for women or for introducing new technology etc.
This involves face to face interaction between seller and buyer for the purpose of sale. (iii) Advertising Confuses Rather than Helps: The number of advertisements shown in TV and Radio are increasing day by day for example, if we take TV, there are so many advertisements of different companies shown such as LG, Onida, Sony, BPL, Samsung, Videocon etc.
Mostly, it appears only once.
Plagiarism Prevention 4. Marketing Plan.
Prohibited Content 3. Marketing mix. vi. Personal selling plays a very important role in marketing of goods and services. Advertising: It is a paid form of non-personal mass communication by an identified sponsor. At the time the concept was first coined, the marketing mix helped companies account for the physical barriers that prevented widespread product adoption. It may include promotion of new product, pollution control efforts, special achievements of employees, publicizing new policies, etc., for increasing sales.
In some cases, placement may refer to the act of including a product on television shows, in films, or on web pages in order to garner attention for the product. TOS 7. Sales promotion mainly involves short-term and non-routine incentives, offered to dealers as well consumers.
This includes advertising, public relations, personal selling, direct marketing, and sales promotions. He must be intelligent and imaginative enough to understand the customer quickly and read his mind accurately.